Hey team, you’ve waited long enough! This project we have been working on for 3 years and can now share the full story with you!
WE MADE OUR OWN SHAKER
We have used a “traditional shaker” for so long and although it’s good and functional, it never felt like Huel. We wanted to make our own shaker which:
- Had the same functionality as our current shaker (i.e. made a great Huel)
- Own-able, iconic design
- Lockable cap
- Cool, and be something people were proud to have
- Not associated with protein shakers
- Be cost-effective enough we can give one away with every new order
We have done that and think this is something you Hueligans will be proud to own and walk around with, something that won’t explode in your bag or drip on your shoulder!
We’re so stoked and to cap it off it is one of the winners of the iF Design Award 2021 for product design!
I’m sure you have a million questions about this one. Head to our site 4 for more information, but here is some topline info:
- White section is made from Tritan plastic, because:
- Very strong
- Odour and taste resistant
- Dishwasher durable; won’t warp or crack
- Great to print on
All the above is important, because the old shaker absorbed color, smells and wasn’t that strong. The logo used to rub off too and all this meant it didn’t last that long. We replaced a lot of shakers and know many would throw theirs away because of the above.
- Carry loop - Easy to carry on the go, whilst carrying other stuff
- Opaque - doesn’t matter what’s in it - always looks good
- Detachable & lockable cap
- Cap will no longer hit you in the face or drip on you
- Won’t leak in your bag
- Iconic look
- Neutral design, less bulky, and not associated with protein shakers.
- Organic, intriguing aesthetic
- One fill line at 500ml
- Simplicity - the perfect experience at 500ml
- Still easy to change the amount of water you add
- Means that instructions for making Huel across USA and rest of world are more aligned, rather than ml/fl oz
I know I just hit you with a lot of info(but I am excited too). Let us know what you think, it’s been great reading your impression of it so far. You will be able to get 2 shakers for $13 for a limited time, one on the go, one in the dishwasher!