Has the Huel team considered a bulk form of RTD, potentially similar to boxed wine? I know sustainability is very important at Huel, but RTD products are extremely wasteful compared to the powders. The bottles are recyclable but I think everyone knows that reduce and reuse are much much more sustainable. Most recycling goes to the landfill and most that actually gets recycled gets shipped from land locked locations (where it would be buried inert) across oceans where it spills into the sea in ports. To combat this Huel could pretty much reuse their powder bags but add a reusable screw on tap and sell an insulated appropriately sized reusable bottle. This would reduce the oxidation and contamination risk and hopefully allow refrigerated and “opened” RTD bags to stay good much longer.
RTD drinkers would this work for you, how many drink the RTD for flavor vs convince? What cost decrease would be required to tolerate the marginally increased inconvenience? Powder folks what additional cost over powder would you tolerate for improved texture, flavor, and convenience?