Hey there!
So sorry to hear that you’re not a fan of the new Yellow Coconut Curry recipe!
We do our best to give advance notice of changes. We sent an email update to subscribers in April, May, and June 2025 (attached below). We also posted the update on Reddit and the Huel Forum in April.
If you have any ideas as to how we might have communicated this change better, please let us know, as this is something we’re working on!!
If you could also reach out to support@huel.com with the batch details on your product, that would be much appreciated, as this helps us keep track of feedback related to the new recipe! They can also help you with a return or exchange as needed.
I’ll pass along the suggestion! However, new customers also need to be considered. Our Hot & Savory line was suffering in terms of repeat rates, meaning many people try Hot & Savory Huel and simply never come back (more info here and here). As a business, this was a problem, some might refer to it as a leaky bucket.
Among our H&S flavors, grains-based flavors were even less popular than our pastas. This means these flavors were performing poorly in a product category that already needed some assistance.
We may need some more time to see if the changes to the grains-based recipes have had the desired impact, but a change was definitely in order. Our technical team is keeping track of the feedback from new and recurring customers alike (as long as you reach out to us directly at support@huel.com) and they’ll use this to continue improving!
