Let me start by saying we don’t celebrate non-GMO here at Huel. We label our products GMO-free based on customer concerns and needs, whether you agree with these concerns is another matter.
From my point of view it’s less about the technology and more about the patents. This link leans towards GMO but explains it well: https://gmo.geneticliteracyproject.org/FAQ/genetically-engineered-seeds-patented/
I appreciate all hybrid seeds are patented to some extent, however patenting GMO crops which should be used as soon as possible in some cases can put a strain on poorer and smaller farms.
Contrary to what people may think, there are relatively few crops that are GMO: https://www.bestfoodfacts.org/what-foods-are-gmo/
Soybean is one of the stand out crops, with around 90% of US soybean being GMO. I’m not sure where Soylent obtain there soy but from a cost point of view (which is important for many complete foods) they likely had no choice so chose to own it in their advertising. Fair enough.
Huel being GMO would likely neither hinder nor help us. We use canola oil in Huel Ready-to-drink and corn maltodextrin in tiny amounts as a carrier for some of the vitamins and minerals, that’s it. There are no other ingredients that we use that have commercially available GMO sources.
I think golden rice is great. In the Western world I think it has little value. It’s more for countries where rice is a staple of the diet and certain nutrients, namely vitamin A, are lacking.